THIS, IS HOW WE ROLL.
WE DO THIS BECAUSE WE LOVE IT
Our business is built on love. We’re dreamers and doers who believe in relentlessly exploring what’s possible. We’re passionate, playful and deeply invested in our art.
WE BELIEVE EVERYTHING IS FIGUREOUTABLE
Doesn’t matter what you want to create, experience or make happen. We hold an unshakeable belief in possibility.
That with humility, passion and focus -- we can make just about anything come to life.
WE’RE HERE TO CHANGE THE WORLD
Every act of giving counts. We award scholarships to those in need, use our platform to speak on social issues, create world-class free content and donate a portion of all revenue to some of the world’s most effective non-profits. As William James said, “Act as if what you do makes a difference. It does.”
WE DON’T DO MEDIOCRE
We give everything 120% and then some. We’re obsessive about exceeding expectations and going above and beyond for you, ourselves and each other.
WE SELL THINGS
We’re really proud to make and sell some of the best online training programs in the world.
Our goal is to have every customer feel blown-away by their experience and know they’re aligned with a company that truly cares about them for the long-haul.
THAT’S HOW 99% OF WHAT YOU GET STAYS FREE
We’re relentless in our commitment to producing the world’s best free educational content. It’s sponsor-free and funded solely by us.
Don’t begrudge us for marketing our paid programs, which allow us to feed our families, give back and continue to give you the vast majority of our creative work, free of charge.
WE’VE GOT YOUR BACK
Anything we recommend is because we truly, genuinely believe in it.
We don’t make money by selling other people’s programs.
You have our word: any affiliated endorsements are clearly disclosed, plain and simple.
TRUST IS EVERYTHING
We’re plain-speakers who mean what we say. We’re honest with our customers, our audience and each other.
If our training programs aren’t right for you, we’ll say so. When mistakes happen, we take responsibility and work our tails off to make things right.
WE LOVE OUR CUSTOMERS
You’re the reason we exist. You help us create meaningful change in this world.
We’re obsessive about customer happiness, responding to emails and working non-stop to make sure you feel as valued, respected and appreciated as you truly are.
WE HAVE A KIND PEOPLE ONLY POLICY
PITAs, trolls and other innovators who demonstrate mean-spirited, dishonest or douchetastic behaviour are not welcome -- in our community or as customers.
That also extends to any practise of ageism, racism, sexism or any other ism that’s born from bigotry and hate.
WE’RE NOT FOR EVERYONE
Our sense of humour is off-beat and our sense of optimism is unstoppable. We’re irreverent and straight-shooting. We take a strong stand for kindness. We take our work seriously, but not ourselves.